The Southern Planner


Service levels: Full-service planning

Team size: 1


About The Southern Planner

The Southern Planner

Owner & Executive Planner

The Southern Planner is proud to have over a decade of experience in event planning and hospitality management as well as an exemplary track record of ensuring our brides’ wedding dreams come true. We are grateful to be able to serve brides all over the Southeast, and we look forward to the opportunity to serve you!

With extensive experience in event coordination and Catering Sales Management at both Marriott and Hilton Hotels & Resorts, we understand the intricacies of seamless event planning. Our diverse background also includes independently organizing and planning various weddings and events, showcasing our dedication and skills.

In three words: Confident, Organized, Supportive

Best of Zola 2025

Services by planning level

Service included in starting price
Service available for an extra cost
Full-service planningPartial planningDay-of coordination / wedding management
Description

On-Site Coordination Day-of Event, manage vendor setup and timeline adherence, serve as main contact for vendors and wedding party, create and execute detailed wedding day schedule, lead one-hour wedding rehearsal to clarify roles, 
12-months of communication to provide support and guidance during final preparations, vendor recommendations, wedding design and styling, budget & contract management, post-wedding wrap-up.

On-Site Coordination Day-of Event, manage vendor setup and timeline adherence, serve as main contact for vendors and wedding party, create and execute detailed wedding day schedule, lead one-hour wedding rehearsal to clarify roles, 6-months of communication to provide support and guidance during final preparations.

On-Site Coordination Day-of Event, manage vendor setup and timeline adherence, serve as main contact for vendors and wedding party, create and execute detailed wedding day schedule, lead one-hour wedding rehearsal to clarify roles, 
month-of communication to provide support and guidance during final preparations.

Planning begins12 Months out1 Month out
Event Styling & Design
Vendor Management
Timeline Creation & Management
Onsite Event Management
Contract Review
Wedding Website
Budget Planning
Venue Recommendations
Vendor Selection
Invites & Stationery
Wedding Favors & Accessories
Accommodation Coordination
Venue Visits
Final Venue Walkthrough
Rentals & Linens
RSVP Tracking
Transportation Coordination
PricingStarts at $50,000*Starts at $5,000Starts at $3,000

Reviews

Write a review

5.0 out of 5

46 reviews

Write a review
  • A Detailed and Chill Planner... Yes, Please!

    Verified review
    HeatherDec 3

    I worked (as the florist) with Shelby at a wedding recently, and I would absolutely recommend her to any bride looking for a wedding planner. She was great to work with and made things super easy on the day of. Communication was great. She was quick to get me any info I asked for, and she was ready to help with whatever I needed. I love a detailed but chill planner, and Shelby was exactly that! I would happily work with her again!

  • The best wedding planner

    Verified review
    Lee Ann G.Nov 25, 2025

    Shelby's exceptional talent left a lasting impression on me, and I knew she was the perfect choice to bring our daughter’s wedding vision to life. With her exceptional organizational skills and extensive expertise in wedding and event planning, every detail was executed flawlessly, exceeding our expectations. Shelby's professionalism was remarkable, ensuring a seamless rehearsal and wedding day that elevated our celebration to new heights and surpassed our wildest dreams. If you're looking for a seasoned wedding planner to transform your celebration into an unforgettable experience, Shelby is your choice.

  • Transportation Vendor

    Verified review
    Chip S.Nov 3, 2025

    Working with The Southern Planner was an exceptional experience. Shelby and her team were consistently calm, patient, and thoughtful in their communication style, making the planning process smooth and stress-free. The quality of their work was truly exceptional, with every detail covered to ensure our wedding day was perfect. I can't wait to work with Shelby and The Southern Planner again in the future.

  • Hire Shelby ASAP; Best decision I ever made!!

    Verified review
    Christina C.Oct 28, 2025

    TL;DR: If you're questioning a wedding planner. You found your person in Shelby. She will be your teammate and advocate. Let me start by saying 5 stars is not enough for Shelby. What she was able to do over the course of a few months and the day of our wedding, and even after, is no short than a miracle. My aunt said it best, "She was just meant to do this job", and it shines through every conversation, detail, and edge she was able to walk me back from. I contacted Shelby originally for a month of coordinator. Soon after, I realized even for a type A project manager, I was in over my head planning an Alabama wedding from Philadelphia, PA. She walked me through everything and that's when I said I need her on my team and I need her skills now for everything between today and the wedding day. The best decision I made through the process (debatably even more so than saying yes to my husband) was hiring Shelby. She made the transition from what I prepped and thought I had under control to the most magical day I could imagine. I hired her about 5 months before the wedding. She always made me a priority no matter the occasion or time. I genuinely had the best wedding planner and gained a friend along the way. I am not exaggerating when I say, I could not have done this without her.