Beauty and Soul Artistry

Beauty services

Prices start at $250 per person

Number of beauticians: 4

Styles: Classic, Dramatic, Glamorous

About Beauty and Soul Artistry

Beauty and Soul Artistry

Owner/MUA

Creativity is where I thrive and feel most like myself, and the beauty industry has given me the perfect canvas to express it. After leaving a corporate career of nearly 10 years, I followed my passion and began as a head makeup artist and bridal consultant, which opened the door to incredible opportunities. From NYFW to campaigns with e.l.f. Cosmetics, mastering lash artistry, and working on fashion shoots across NYC, I’ve gained experience that fuels my artistry every day. Since 2020, I’ve proudly built and run my own beauty company, helping clients feel confident, radiant, and unstoppable.

We at Beauty and Soul, believe beauty is more than what meets the eye- it’s a feeling, an energy, a sacred moment of transformation. Our expertise revolves around creating calm in the chaos. To offer timeless artistry that reflects the soul behind the face. Whether it’s makeup, hair, lashes, or a sun-kissed spray tan glow. Our work is rooted in intention, connection and care. This is artistry, with S O U L

Services

Service categories

Hair
Makeup

Services & specialties

Children’s services
Multi-day events
Pre-wedding beauty prep
Hair extension application
Hair trials
Styling for short hair
Styling with hair extensions
Updos
Full spectrum skin tone matching
Makeup trials

Specialty styles

Classic
Dramatic
Glamorous

Reviews

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5.0 out of 5

5 reviews

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My go-to!
•Verified review
•Victoria•Sep 28, 2025
I always have a wonderful experience working with Beauty and Soul Artistry. Alexa has been doing my makeup for almost a decade and nails it every time. It was no question that I wanted her to be the one to do my wedding makeup and she truly made me look and feel like the best version of myself. Her makeup never feels “too much” or overdone. I don’t know how she does it, but it lasts all day/night without being too heavy. She is always open to trying different looks and makes sure I’m completely happy before getting up out of the chair. She has always been flexible in accommodating my needs and ideas. Not only is the quality of her work excellent and consistent, but she is such a joy to be around. I would highly recommend Beauty and Soul Artistry to anyone looking for a talented, professional and fun wedding beauty team!!
Only the Best!- Alexa-Beauty & Soul Artistry
•Verified review
•Melissa M.•Sep 26, 2025
I can't recommend Alexa enough! She was my makeup artist for my wedding, and her talent truly made my day unforgettable. Not only does she excel in makeup artistry, but she also captures beautiful moments as a photographer for several special occasions in my life. Her versatility as a jack of all trades is impressive. What stands out the most is her professionalism. Alexa is incredibly skilled at her craft, but it's her warm and welcoming demeanor that makes the experience so enjoyable. She goes above and beyond to ensure you feel comfortable and beautiful, whether it's applying makeup or snapping stunning photos. Her kindness shines through in everything she does, making every session feel personal and special. If you're looking for someone who is not only talented but also genuinely cares about her clients, Alexa is the one to go to!
The best make up and lash artist
•Verified review
•Michele T.•Sep 25, 2025
I've been getting my lashes and makeup done by Alexa from Beauty and Soul Artistry for many years now. She is always attentive and fast to respond, providing high-quality work that listens to my wants and inspiration. Alexa is punctual, personable, and brings amazing energy wherever she goes - she makes you feel like a goddess no matter what service you get. I get so many compliments every time, and she makes me feel beautiful both inside and out. Alexa is so fun and easy to talk to, you'll leave wanting her to be one of your friends by the end of your time with her.
Wedding makeup and hair
•Verified review
•Marissa•Sep 23, 2025
Beauty and Soul Artistry was an absolute pleasure to work with for our wedding day. From the very first conversation, they were incredibly responsive and truly listened to what we envisioned for our wedding party's hair and makeup. The team's attention to detail was top-notch, and they made the process easy and stress-free, ensuring everyone was ready on time without a hitch. On the day of, they seamlessly incorporated all of our ideas and preferences, and the final results were absolutely stunning. We received so many compliments from our guests on how beautiful and polished everyone looked. I would highly recommend Beauty and Soul Artistry to any couple looking for a talented, professional, and personable beauty team to be a part of their special day.