The Best Whimsical Wedding Florists in Knoxville, TN

The Best Whimsical Wedding Florists in Knoxville, TN

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32 Wedding Florists in Knoxville, TN

Whimsical
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Poppy Flowers 

4.5

  • Starts at $1,750
  • Serves Knoxville, TN

Poppy is blooming all over the U.S. with a dedicated team of floral designers and with a network of more than 800 local florists. As the nation’s fastest growing and largest full-service wedding florist, we are also the leading expert in floral trends. Check out our website for a free report featuring top 2024 wedding floral trends along with inspirational wedding photos from over 1000 venues and real weddings. Founded in 2019 by Cameron Hardesty (previously of UrbanStems and a White House florist alumna), Poppy is a women-led team with a talented network of majority-women designers.

Awarded Best of Zola
I was a little hesitant to use this site as I hadn’t seen any reviews, and it was an online service. I am so happy I did! The flowers turned out beyond beautiful, my bouquets were everything I wanted, and the price was very reasonable. I would highly recommend Poppy Flowers for your wedding!
Remy L., 6 months ago
Thistle and Lace Florals 

5.0

Knoxville, TN
  • Starts at $6,000

Owned by Brenna Reppert, Thistle and Lace offers boutique style florals, specializing in weddings and events. Brenna is highly influenced by nature. Combining organic materials with lush florals, each design is truly individual. Brenna believes that flowers set the mood for your event. Whether you want bright, moody, pastel or something in between, the flowers chosen bring your event to life. The roughness of nature mixed with opulent florals create an individualized look for each client.

Awarded Best of Zola
Brenna and her team are literally THE BEST. Florals are always beautiful and show stopping!
Abigail Malone, 4 years ago
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The Faux Bouquets 

5.0

  • Starts at $175
  • Serves Knoxville, TN

Believe it or not, we often have people ask if our pictures throughout our website are showing a mix of fresh and faux and…no they aren’t! Although fresh florals are pretty, we are totally in love with poser-blooms all the way here and that’s what we design 100% of our orders with.

Awarded Best of Zola
I had the absolute best experience with The Faux Bouquets. The flowers were absolutely stunning for my wedding. The owner, Brittany, was so kind and even called me to make sure my wedding wouldn't be affected by Hurricane Helene. Thankfully, my area was not affected, but I just really felt that was a special kindness that needs to be called out. But again, the quality of the bouquets, micro sprays and greenery was so great and photographed so well! And all at a fraction of the cost of real flowers that would have just been thrown away at the end of the night! The delivery and return process couldn't have been simpler! And I loved my husband and I got to customize and keep my bouquet and his boutonniere during a promotional add-on! Thank you again, Brittany and The Faux Bouquets, for helping make our wedding so beautiful!
Cayla H., 6 months ago
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Avenue Design Studio 

4.9

  • Starts at $1,500
  • Serves Knoxville, TN
  • Offer

Avenue Design Studio is a travel wedding and special event florist, based in the Florida Panhandle and cover the entire East Coast! We have brought beautiful arrangements to our brides since 2015 and are looking forward to continued success in helping our couples make beautiful memories.

Awarded Best of Zola
Avenue Design Studio nailed my wedding florals. They brought my vision to life perfectly—the arrangements were fun, unique, and effortlessly cool, exactly what I had hoped for. Every detail felt intentional and beautifully designed. If you want florals that are both stunning and creative, they do not disappoint. Be sure to really iron out the proposal before wedding weekend so you know exactly what you’re getting!
Caitlin S., 3 months ago
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Bupp Woodworks & Designs - Flower Preservation 

5.0

  • Serves Knoxville, TN
  • Offer

We offer professional flower preservation services so you can cherish your wedding bouquet flowers forever! Accepting fresh, dried, and artificial bouquets from across the USA. Offering over 40 different keepsake options for every budget and style including: •ring holders •necklaces •bookmarks •ornaments •jewelry dishes •vanity trays •coasters •candle holders •wine stoppers •pyramids •cubes •gemstones •bookends •large floral blocks •hexagons •arches •wall hangings •wood shadowboxes •large wood serving trays •clear acrylic serving trays •river tables and custom heirloom furniture. Book your spot today!

I trusted Bupp Woodworks with my wedding bouquet preservation and I’m so glad I did! They were very communicative on how to safely send my bouquet to them and kept me informed of where my flowers were in the process. I genuinely felt they were very respectful of the fact they were handling my irreplaceable keepsake. Everything I received back was so beautiful and will be cherished for a long time!
Lex T., a month ago
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The Flower Garden Shop 

5.0

  • Starts at $1,500
  • Serves Knoxville, TN

Weddings are a celebration of love. As humans, we have a deep, primal need for a “village,” a group of people whom we trust to support us. And where would we be without the love of our family and chosen family? It heals us, brings us together, celebrates our differences, and it allows us to keep going when this big adventure gets scary. So when we get together for a wedding, we get to share that love with those we care about. Just like a painter or a poet, those involved in the planning of a wedding are artists hired to create a scene that reflects the love in the space. We would love to be a part of your team!

Awarded Best of Zola
Madi at the Flower Garden Shop was a joy to work with. I gave her some ideas and the general vibe/colors I wanted and she made my meadow wedding dreams come to life. She had amazing ideas to help with cost and still keep my vision intact. She was fast to respond to any of my questions and make changes on the fly. I would absolutely recommend them to anybody looking for florists.
Leigh A., 6 months ago
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Bloom Culture: Do-it-yourself Wedding Flowers 

5.0

  • Serves Knoxville, TN

A common misconception about Bloom Culture is that we are telling people they SHOULD DIY their wedding flowers… when in reality we are telling people they CAN DIY their wedding flowers… if they want to. With Bloom Culture you can create you own wedding flowers with Confidence. We help you get creative, stay in-control of your wedding budget, and enjoy the most beautiful wedding flowers. We have pre-made DIY Flower Collections or you can get a custom design with our FREE online quote or chat with us one on one for more guidance!

Awarded Best of Zola
Bloom Culture: Do-it-Yourself Wedding Flowers was an absolute pleasure to work with for our wedding. From the very first inquiry, their communication was prompt, kind, and professional. They answered all of my specific questions with personal responses, making the DIY flower process so easy and stress-free. The quality of their work was consistent, thorough, and truly showed how much they cared about making our day special. We saved so much money going the DIY route with Bloom Culture, and it allowed us to create so many wonderful memories putting the arrangements together with our wedding party. I highly recommend Bloom Culture to any couples looking for a reliable, affordable, and caring florist for their wedding. I wanted to do my own flowers to honor my grandmother who was a florist. She passed a few months before the wedding and I just know she would have absolutely loved it and we got to honor her in this way.
Madden H., 7 months ago
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Forever Blooms 

5.0

  • Serves Knoxville, TN
  • Offer

I’m thrilled that Zola connected us, and I’d love to hear all about your wedding vision. All of my flowers are handcrafted from sola wood, a material derived from the tapioca plant. They’re lightweight, soft to the touch, and designed to look just like real flowers. One of the best parts? Since they’re made of wood, I can ship them to you no matter where you are in the U.S.! To get started on your custom quote, simply fill out the form with the website below. I’m really looking forward to working with you and making your day extra special! https: // www. foreverbloomsfloral . com / wedding

Awarded Best of Zola
From the moment we first reached out to Forever Blooms, their communication was responsive, helpful, and adaptable throughout the entire planning process. The quality of their work was truly beautiful, affordable, and elegant. They provided our bouquets, boutonnieres, floral backdrops, and centerpieces that perfectly complemented our wedding venue. The flowers were made of bamboo, so we didn't have to worry about them drying out or getting ruined before the big day. Forever Blooms also shipped everything well in advance, making the setup a breeze. Now, we're happily using the sweetheart table florals and centerpieces as home decor - a wonderful lasting reminder of our special day!
Brooke G., 3 months ago
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Pick A Bloom-Preserved & Dried Florist-Shipped Nationwide 

5.0

  • Serves Knoxville, TN
  • Offer

Pick a Bloom was founded on love and laughter in small-town Surry, Virginia by us, a mother daughter duo, who wanted to see our vision of fresh flower alternatives bloom to life. We work primarily with 100% REAL preserved and dried flowers and foliage.

Awarded Best of Zola
We hired Paula and Samantha pretty down to the wire of our wedding, but they immediately jumped in! We contacted them on Friday, and they had our proposal ready by Monday! Our flowers fit our vibe perfectly: I wanted something to pull from the venue's brick, but not look too "autumny" for our January wedding, and they nailed it! They look and feel like "regular" flowers, but they'll last forever and have so far held up perfectly! We're gifting a number of our pieces to our mothers and grandmothers as keepsakes from our amazing day, while saving the rest to display around our house! We're so happy to have such beautiful mementoes to remember it by!
Hayley S., 4 months ago
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Rainey Day Bouquets 

4.2

  • Serves Knoxville, TN

As I prepare for my own wedding in April of next year, I was taken aback by the exorbitant costs associated with floral arrangements. Quotes ranging from $6,000 to $7,000, with a minimum commitment of $4,000, were simply unfeasible for me. This led me to explore alternative solutions, and I discovered a passion for creating my own florals. I was delighted to find that I had a knack for it! This experience sparked the idea to launch my faux floral rental business, driven by the belief that beautiful wedding florals shouldn't come with an astronomical price tag. My goal is to make stunning arrangements accessible to all.

Awarded Best of Zola
While I didn’t use her for a wedding — I most certainly will once I get married! Morgan’s floral arrangements are so well done that I asked to purchase some to decorate my home. Her customer service and attention to detail is out of this world. 10/10 recommend.
Willie M., 8 months ago
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Anthology On Main | Book Page Flowers 

5.0

  • Starts at $2,000
  • Serves Knoxville, TN

Anthology On Main is an alternative paper florist, specializing in flowers handmade from book pages! Although my business is based in Kansas, I ship flowers all over the US! I handcraft your wedding flowers from the pages of your favorite books, using your favorite flowers (no matter the season) and in your choice of colors! We'll work together to create truly unique keepsakes from one of the biggest days of your life. As a cherry on top, my flowers don't require any preservation after your wedding day and will last for decades to come!

Awarded Best of Zola
We were thrilled with our flowers from Anthology on Main! Katie is a true artist. Her suggestions were excellent and workmanship beyond belief. The entire order was perfect. My beautiful bouquet sits in a vase on my desk and I still enjoy it every day.
A, 3 years ago
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Tipsy Designs 

5.0

  • Starts at $500
  • Serves Knoxville, TN for additional fees
  • Offer

I discovered wood flowers when I was planning my wedding in 2020. From that point I fell in love and Tipsy Designs blossomed! Since then, we have done several weddings, even was hired by the football hall of fame in Canton Ohio in August 2023.

Awarded Best of Zola
If you need flowers for any occasion.Please please check out Tipsy Designs.They do such great work. They do rhe most beautiful flower arrangements. Check them out.You won't regret it .Absolutely fabulous!!!!
rondi r., a year ago
GemHidden gem
Rosemary's Garden Florals 

4.7

  • Starts at $1,000
  • Serves Knoxville, TN for additional fees
  • Offer

My name is Rosemary Sammons and I would like to thank you for considering Rosemary's Garden Florals as your wedding florist. All my floral creations are composed of everlasting blooms that can resemble any flower in nature, but are made to last a lifetime. When you choose Rosemary's Garden Florals for your wedding, you can rest assured that each arrangement will be created with fine attention to detail. I am proud to offer my floral services for hand delivery in the state of Florida and secure shipping throughout the United States.

Awarded Best of Zola
Rosemary's Garden Florals was a dream to work with for our wedding day. From the start, they were extremely communicative, providing frequent updates and beautiful proposals that gave us confidence in their vision. On the day of, their floral arrangements truly exceeded our expectations - the centerpieces, bridal bouquet, arch decor, and cake florals were all absolutely gorgeous and long-lasting. We received so many compliments from our guests on the stunning florals that brought our wedding to life. Rosemary's Garden Florals was an invaluable vendor that helped make our special day even more beautiful.
Michaela P., 8 months ago
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Sisu Floral Design 

5.0

  • Starts at $1,000
  • Serves Knoxville, TN for additional fees

At Sisu Floral Design, we pour heart, dedication, and creativity into every couple’s wedding journey. We know how important your love story is, and we’re here to create florals that feel just as personal and meaningful. Whether you’re dreaming of romantic, lush bouquets or modern, bold arrangements, we’ll work closely with you to bring your vision to life. Your love inspires us, and we’re committed to making your big day unforgettable with blooms that perfectly reflect your story.

Awarded Best of Zola
Kay made the most beautiful wedding bouquet for my big day. 10/10 recommend! The bouquet was everything I wanted and asked for. The communication leading up to my wedding was outstanding. I knew she cared and she definitely exceeded my expectations. She listened to my vision and gave her recommendations as well. This kind of customer service is unparalleled. I am extremely grateful!
Jnick, 3 months ago
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Silk and Vine 

5.0

  • Starts at $8,000
  • Serves Knoxville, TN for additional fees

Ina is the floral designer of Silk and Vine. The idea of pursuing her passion came after moving and starting a new life on the east coast. Her goal is to bring light, airy, thoughtful and organic floral design to any event, and create a beautiful atmosphere for gathering. Silk and Vine currently services SC, CA, NJ, NY and beyond!

Awarded Best of Zola
Ina with Silk and Vine was the florist for my wedding and I would 100% recommend hiring her. From the initial meeting to planning, florals were not a stress factor, due to Ina’s intentional and thorough planning process. She listened to me as a client and implemented her professional expertise and artistic vision to bring my dreams to a reality. Ina is reliable and responsible and truly makes the experience blissful and fun! Not only did ina do my florals, but also assisted with candles and gave her opinion on other aspects of the wedding regarding the overall aesthetic and style. Overall, not only was my experience wonderful but the florals were jaw dropping beautiful. Silk & Vine will make your day a true dream!
Olga Z., 9 months ago
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Porch Flowers 

5.0

  • Serves Knoxville, TN for additional fees

Porch Flowers is a creative floral agency dedicated to bringing romantic and wild designs to life through sculptural arrangements. Operating in Los Angeles, CA + Nashville, TN, we specialize in experiential creations for unconventional clients. Born and raised in Los Angeles, Hannah's designs have been inspired by the wild + diverse landscape of the west coast. For the past 7 years, Hannah has worked with some of the best florists in the industry to create unique floral moments all across the country. In 2022, harnessing her previous experience, she began her independent design journey and Porch Flowers was born.

Awarded Best of Zola
Hannah has an incredible gift. She intently listens to what your hopes are for your wedding and somehow curates arrangements that are more than what you could have thought up. Her knowledge of flowers exceeds any florist I've ever worked with, allowing her to completely transform a space to leave you speechless. Her work is truly an art. Arrangements that you want to last a lifetime.
Shannon McLaughlin Photo, 3 years ago
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Jules Fern Creative Co. 

5.0

  • Starts at $1,500
  • Serves Knoxville, TN for additional fees

Hi! My name is Julie, and I'm the owner of Jules Fern Creative Co. I'm here to help bring your wedding or elopement vision to life! It's one of the most magical days of your life, and that's important to me. I love what I do, and I make it my goal to ensure your happiness with everything.

Awarded Best of Zola
Julie was amazing to work with! She was easy/fast to communicate with and exceeded my expectations by meeting every little detail I mentioned!
Kayla C., 2 years ago
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Lydia's Lavender Lane 

5.0

  • Starts at $850
  • Serves Knoxville, TN for additional fees

Lydia's Lavender Lane is a small high-end florist shop in historic downtown South Pittsburg. Local + Woman Owned by a mother-daughter team who has been a part of the floral industry for over 5 years! We treat our brides like family, take what you have dreamed of, and make it come to life.

Lydia's Lavender Lane was an exceptional choice for our wedding flowers. Their communication was fast and efficient, always responding promptly to my questions and requests. The quality of their work was truly impressive - the floral arrangements were intricate, beautiful, and incredibly cost-effective. From the stunning bouquets to the elegant arch, every detail was thoughtfully executed. We were blown away by the value Lydia's Lavender Lane provided, and would highly recommend them to any couple planning their dream wedding. Christy was absolutely amazing through the whole process.
Libby G., a month ago
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TK Floral Designs LLC 

5.0

  • Starts at $10,000
  • Serves Knoxville, TN for additional fees

I'm Tyler Keeno, Head Designer at TK Floral Designs LLC, which I proudly manage alongside my partner Randy Nogueira. With six years in the floral industry, I've found my true calling in crafting exquisite wedding flower arrangements. My passion for flowers is a simple love story; it's one of those things that just naturally occurred in my life. There's no greater joy or satisfaction than contributing to a couple's special day with stunning floral designs. I eagerly look forward to embarking on this beautiful journey with you.

TK Florals made my wedding on August 11th, 2024, absolutely unforgettable! From the very first call, Tyler’s vibrant energy and passion shined through, and I knew I was in the best hands. The candlelit ceremony was beyond romantic—classy, artistic, and unlike anything I’ve ever seen. And the reception room? It was filled with stunning red flowers that took everyone’s breath away! Every detail was perfect, and our guests were raving about the decor all night, especially when they got to take the flowers home. TK Florals went above and beyond, turning my vision into a stunning reality. My wedding day was everything I dreamed of and more, all thanks to TK Florals. Don’t hesitate—they are worth every penny. I am forever grateful!
Soleil L., 9 months ago
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Jameson Rope & Co 

4.3

  • Starts at $800
  • Serves Knoxville, TN for additional fees

Jameson Rope & Company provides a unique western style to your wedding day. Where each piece is made from a used rope! From our mens hondo boutonnières to our hoop style bridal bouquets that will capture any cowboygirl brides vision! We also offer unique custom lariat wreath arbor floral arrangements and rustic longhorn floral centerpiece arrangements.

Awarded Best of Zola
I cannot say enough about how much I loved my florals done by Jameson Rope & Co. She exceeded my expectations. She is a must use for your wedding!
Shelby S., 2 years ago
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Thistle and Vine 

5.0

  • Starts at $1,500
  • Serves Knoxville, TN for additional fees

Opened in 2016, Thistle & Vine has became a staple in the small rural town of Ider, Alabama. We have done weddings for both locals as well as out of towners who dropped in to have a destination wedding! We thrive on creativity and love when a Bride brings us unique ideas!

We loved working with thistle and vine! They did so good on every decoration and every arrangement. 10/10 recommend!! Sweetest people around!
Madison and A., 3 years ago
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Brazen Events. LLC 

5.0

  • Starts at $5,000
  • Serves Knoxville, TN for additional fees

Brazen Events is a full-service event design, decor and production firm based in Kentucky launched by a team of wedding and corporate event experts who wanted to create an events business that goes above and beyond and creates events that wow and impress.

Brazen Events, LLC was the perfect wedding florist for our special day. Their communication throughout the planning process was clear, concise and highly professional. The quality of their work was truly upscale, designer-level, and with a unique, avant-garde style that set our wedding flowers apart. They were an absolute pleasure to work with - always on time, and helping to make the entire floral experience stress-free. The end result was breathtaking arrangements that exceeded our expectations and received rave reviews from our guests. We couldn't have asked for a better florist to bring our wedding vision to life.
Melissa S., 6 months ago
Lore Floral 

5.0

  • Serves Knoxville, TN for additional fees

** Zola charges vendors a great deal to respond to inquiries and communicate with couples- if you are interested in working with us, please reach out directly via our website Hi! I'm Celeste, the floral artist and creative behind Lore Floral. I have owned Lore Floral for just over 5 years and have been growing flowers for nearly 10! My design style is textural and whimsical. Every bouquet and centerpiece is unique and one of a kind while remaining true to your wedding or event aesthetic! We source as much as we can from local farms and growers and focus on seasonal blooms and lots of bloom diversity!

I love Celeste with Lore Floral! She grows the most incredible florals/greenery, and is very knowledgeable about them all. She loves Mother Earth, and is one of the kindest humans I have ever met. Her talent shines through her work and it is clear to see that she loves what she does and is intentional with how she creates for her clients.
Flohemian Floral Design, 3 years ago
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Sincerely Flowers 

5.0

  • Starts at $1,500
  • Serves Knoxville, TN

At Sincerely Flowers, we believe your wedding day deserves nothing less than perfection. That’s why we create custom floral designs tailored to your unique vision, ensuring every arrangement tells your love story. We exclusively use farm-fresh flowers grown with little to no chemicals, paired with recycled and sustainable materials, so your celebration is as kind to the planet as it is beautiful. With a low minimum investment of $1,500, we make luxury floral design accessible, and our team of expert Floral Designers is ready to bring your dream wedding to life in all major U.S. cities.

If I had one thing to say about my flowers it would be breathtaking. I knew that when I hired this company it was going to be a great experience. I spoke to the owner and she was absolutely amazing then I was paired with Sara and she was also amazing. She worked with me to create the perfect color pallet and flower choices. Best of all, the flowers were beautiful on the wedding day and they were fresh. I especially liked that they only use flowers without chemicals. I was going to go with fake flowers to avoid the chemicals until I foound this company. I have nothing but the best things to say about them and my flowers were more beautiful than my cousin who got married a few months ago and thought she was going to have a better wedding than me. Thank you sincerely flowers. You guys and your flowers were perfect!
Donna, 6 months ago
Fornaris Custom Creations, LLC 

5.0

  • Starts at $30 per arrangement
  • Serves Knoxville, TN

The idea of this business came from the day I began planning my wedding... I am one of the most picky and indecisive people, ever. So when I began looking for my decor and could not find anything that I 1. did not want to change or 2. was not over priced, I thought it was just related to some of my more unattractive traits 😅 However, it did not take me long to come up with this brilliant idea of helping others get EXACTLY what they want for an AFFORDABLE price. 💡 My goal is to help everyone bring their idea of perfect to life! 🎉

Samantha designed the most beautiful flowers. I was completely stressed about how fake flowers would look, but I was on a tight budget. I am so happy that I found her because I wouldn’t have had it any other way!
Rachel, 4 years ago
Sarcasm & Sunshine Designs Flower Preservation 

5.0

  • Starts at $250
  • Serves Knoxville, TN

Sarcasm & Sunshine Designs is comprised of two friends, turned business partners. We worked together for several years planning events and weddings, so we have a shared love of sparkle, flowers, coffee, and making beautiful memories! We couldn't think of a better way to celebrate our growth as friends, mothers and confidants, than to combine our creativity and passions to create one of a kind items to brighten the days and lives of others. Our business, our products, and our partnership is all about balance, Contessa is the Sarcasm, Danielle is the Sunshine. Some days, we switch roles, but we think life is better with both!

Having my wedding flowers preserved was extremely important to me. To be able to keep something perfectly preserved that was so beautiful on my special day is unreal. Danielle is the kindest and easiest person to work with. She gets back to you within seconds and listens to any and every crazy request I had. Along with a tray, wine stopper, ornament, and book mark, Danielle was able to take part of my Mother’s wedding dress (that was wrapped around my bouquet) and preserve it in a jewelry box with my flowers. Let me tell you, the reaction my mom had on her face when I gave her that jewelry box was indescribable. If you are ever second guessing preserving your wedding flowers, this is your sign to do it. You won’t regret it! Sarcasm and Sunshine’s work is impeccable and I hope that others are able to have their flowers preserved with such care and precision as I was able to have mine.
Natalie L., 2 years ago
GemHidden gem
Aurora Flowers + Design Co 

5.0

  • Starts at $2,500
  • Serves Knoxville, TN for additional fees

Aurora Flowers specializes in creativity + fabulous color palettes. We travel all over the US to bring your vision to life and ensure your special day is incredible. We love organic styles and fun installations, but also die over clean and classic wedding florals.

Jordan made my Pinterest dreams come true!! She executed everything beautifully and seamlessly. She was so easy to work with and I received so many compliments on the florals. Couldn’t be happier. :)
Phoebe C., a year ago

Location flexible? Discover florists near Knoxville, TN

About wedding florists in Knoxville, TN

What's the average price range for florists in Knoxville, TN?

There are a number of different factors that influence the total cost of a wedding floral package, including the type of flowers you're using, the size of your bridal party, and amount of floral decorative elements at your wedding (don't forget gorgeous extras like ceremony arches). In Knoxville, TN, bouquets range from $100 to $500. Centerpieces typically range from $100 to $2,000. The minimum price for florists often takes into account the amount of effort and time required to pull together the creations.

Which are the most popular florists in Knoxville, TN?

Some of the most popular florists in this area include Flower Moxie – Do-It-Yourself Wedding Flowers, The Faux Bouquets and Something Borrowed Blooms.

What questions should I ask when booking a wedding florist?

Florists offer a range of different services that you'll want to ask about before you book. For example:

  • Do they offer rentals of structures and additional decor?
  • Can they create mockups or sample arrangements?
  • Will they assist with flower preservation if that's something you're interested in?
  • Is breakdown/cleanup included in the package?
  • What types of florists are in Knoxville, TN?

    What other Knoxville vendors will I need?

    What other florists are nearby?

    What other wedding services are nearby?