Makeup By Samantha Keefauver

Beauty services

Prices start at $500 per person

Minimum spend

$1,900 total

Packages

Prices start at $1,900

Styles: Classic, Natural, Trendy

About Makeup By Samantha Keefauver

Makeup By Samantha Keefauver

Owner, Lead Makeup Artist & Hairstylist

With 18 yrs of experience in the beauty industry, I’ve had the privilege of helping hundreds of brides GLOW effortlessly in their own natural beauty. My services are perfect for YOU if you VALUE hiring an artist who will… -Provide you a modern, yet timeless style to your bridal look. -Make your face makeup look like natural skin, but more glowy and youthful -Listen to you so that you feel authentically like yourself -Bring you relaxation & assurance throughout your wedding morning -Always be team-oriented, works well with your loved ones & your vendors -Enjoy spending time with you & become friends even after your celebration is over!

You provide the beauty, I enhance your natural features. Let’s skip the cake face and leave behind all your makeup worries. I won’t be drawing thick black eyeliner on you, nor sharpie-ing your brows, nor glueing on caterpillar lashes on you…that’s against my core. Girl, I got you! My goal is to: -ENHANCE your authentically, natural beauty - ELIMINATE your makeup worries - EMPOWER your confidence- you’ll feel like the BEST version of yourself for your Big Day! xo Sam

Best of Zola 2025

Services

Service categories

  • Hair
  • Makeup

Services & specialties

  • Hair extension application
  • Hair trials
  • Updos
  • Full spectrum skin tone matching
  • Hypoallergenic makeup
  • Makeup trials
  • Natural makeup (complexion only)

Specialty styles

  • Classic
  • Natural
  • Trendy

Makeup By Samantha Keefauver packages

Allure Makeup Collection

Price$1,900

Description

My minimum makeup collection is not just any makeup service-it's the holistic experience that my brides rave about as I help make your wedding morning calm and stress-free! This collection is my Signature Bridal Experience PLUS YOUR CHOICE of up to 3 Additional Services that include: • (A) Makeup Glow (Moms, bridesmaids, special guests) • (B) Hourly Bridal Touchups Services (Up to 3 hours)

What’s included
  • 1 Bridal Makeup Glow
  • 1 Bridal Makeup Preview (in Castro Valley, Ca)
  • Wedding Day Travel up to 80 miles from 94552
  • Your Custom Makeup Timeline
  • Bridal Makeup Questionnaire to curate your vision
  • SK Bridal Newsletters for valuable pro tips/tricks

Real wedding inspiration featuring Makeup By Samantha Keefauver

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Reviews

Write a review

5.0 out of 5

15 reviews

Write a review

  • Wedding makeup dreams come true

    •Verified review
    •Brittany•Sep 5

    Sam was everything I could have hoped for in a makeup artist and more. Throughout the whole process she was nothing but professional, thoughtful, intentional, and kind and on my wedding day it felt like I had another one of my friends by my side. She is truly an artist and made the whole bridal party look incredible. She brought out everyone’s natural beauty and had us all looking like elevated versions of ourselves all day and into the night. For someone who wears little to no makeup, I’m now thinking up any excuse to have my make up done again, to feel and look amazing, and just to hang out with Sam.

  • A Joy!

    •Verified review
    •TLC Event C.•Aug 26, 2025

    Samantha was the Makeup Artist for our couple's wedding this past weekend and I can say that the Bride, Party and Family looked and felt amazing! It was a dreamy location, and Samantha definitely fit the vibe. As planners we really prep and hope that the artists are responsive and on time, if not it can really make for a hectic day. We didn't have to worry about her at all, it was quite refreshing and a beautiful start to the day.

    Response from vendor•Aug 26, 2025
    Thank you so much for this thoughtful review! It was such an honor to be part of such a beautiful day, and I truly loved seeing the bride and her loved ones feeling so radiant. Working alongside planners like you makes the morning flow with so much ease and joy—I’d be delighted to work together again in the future!

  • Wedding Makeup and Hair

    •Verified review
    •Lauren M.•Aug 24, 2025

    I can't begin to describe how wonderful, comfortable, and beautiful Samantha made me feel on my wedding day. I had a very small intimate family ceremony in Sea Ranch, Ca and every inch of that day was so spectacular and memorable part of which Samantha helped to create. She did a preview trail with me months before at her studio it was such a great time for us to connect and view what i wanted on my wedding day and my mother came with me as well. The moment I met sam and she began her magic i knew this was going to be a memory i would never forget and I picked the perfect person to do my hair and make up. She was so detailed in her craft asking what i liked what i didn't like what make up etc. One thing i loved about sam is she let me look in a mirror each step of the way to make adjustments. On my wedding day i felt so beautiful and comfortable and most importantly, I felt like myself just elevated! It was everything I wanted and more. Thank you Sam for everything! P.S. I found her on instagram for all my intsagram!

    Response from vendor•Aug 25, 2025
    Oh my goodness Lauren, thank you so much for this beautiful note! Reading this melts my heart! I’m so honored to have been part of your special day, and to help create such special memories for you and your family. It was such a joy connecting with you (and your mom!) during your preview, and I loved seeing your vision come to life on your wedding day. I'll never forget your mom's happy tears when she first saw you with the veil on! Hearing that you felt like yourself—just elevated—is exactly what I hope for every bride. Thank you for trusting me with your vision and for sharing your experience so beautifully. Sending so much love to you and your sweet family! xx

  • Worth Every Penny

    •Verified review
    •Joanna C.•Aug 8, 2025

    I hired Sam for hair and makeup for my wedding in August 2025, and it was the best decision I could have made. After several trials with other artists that left me feeling caked-up and not like myself, I was close to skipping hair and makeup altogether. Then I found Sam through referrals — and I’m so glad I did. Sam made me feel stunning, but more importantly, she made me feel like me — just the most elevated version. I asked for beach waves, a style I’ve requested countless times but have never actually gotten (I usually end up with big, pageant-style curls). Sam was the first to truly nail the natural, effortless look I’d been dreaming of. She also did hair and makeup for my mom, mother-in-law, sister, and one bridesmaid. Every single one of them felt beautiful, and my sister even said she liked her hair and makeup that day more than on her own wedding. On your wedding day, the last thing you want is to feel anxious or like you’ve dropped the ball — and when I forgot to pre-plan a couple of services for my bridal party, Sam made sure I didn’t feel that way for a second. She stayed longer than scheduled, handled everything with grace, and made me feel like nothing had been missed and everything was perfect. She is extremely thoughtful, and her social/emotional intelligence is through the roof. By the end of the night, my makeup still looked flawless, and my hair had fallen into the perfect shape. She’s not just an incredibly talented artist — she’s the exact kind of calming, positive energy you want around on such an important day. I’d recommend her again and again. She’s worth every penny.

    Response from vendor•Aug 9, 2025
    Joanna!! I’m so touched by your words and beyond thrilled that you not only felt beautiful, but truly felt like yourself on such an important day. That’s always my heart behind what I do, so hearing this means everything. It was such an honor to be there with you, your family, and your bridal party — and I loved creating those effortless beach waves you’d been dreaming of. I’m so glad you felt calm, cared for, and completely present in the moment. Truly, I couldn’t be more grateful you trusted me with your day!! Congrats!!

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